If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When is Amazon Prime Day this year? Rumors have been circulating for a couple of months, and even though the retailer hasn’t confirmed anything just yet, there are dates that experts believe the sale will fall on. While the annual Amazon deal-shopping event (AKA Black Friday junior) typically happens in the summer, it was pushed back to October in 2020. And last year, Prime Day happened on June 21st and June 22nd.
